Meet Amanda Haines

A self-professed girl on the go, Amanda Haines believes in the power of hard work, calculated risk, and a little luck to get the career – and life – you want.

She speaks from experience: an entrepreneur, public relations expert, and lover of all things lifestyle, in 2012 Amanda went from climbing the comfortable corporate ladder to unexpectedly launching her own PR agency, all in the span of a few months. It’s an adventure that started with an unexpected email, and ended with her turning down a promotion, quitting her full-time job, and getting a jump on starting her first business, all in the span of a single day – a wild leap of faith for this perfectionist, type-A personality.

Now five years later, Amanda has learned firsthand the promise and pitfalls of running a successful small business. What started as a fledgling one-woman show has today turned into Reformation, a thriving digital PR firm for modern lifestyle brands. Her personal understanding of entrepreneurial ups and downs, combined with a passion for helping small businesses (and their owners) succeed, led her to launch, a community for every #WomaninCharge of building the career – and life – they want.

Behind the scenes, Amanda lives in Vancouver, Canada with her fiancé Joel and their dog, Dexter. Her obsessions include Mad Men, interior design, and sleeping in – in no particular order.



Tips for YouTube brand deals from marketing pro Amanda Haines

featured in Filmora by Erica Lam on 11/04/2017

Have you ever wanted to know what brands are looking for when they’re considering which YouTubers to partner with? How much does your subscriber count matter? How do you approach a brand in the first place?

PR Girls We Love: Amanda Haines, Principal & Head of Creative, Reformation

featured in PR Couture by Kelly Mulay on 01/08/2016

An empathetic force of nature, Amanda Haines is the creative heart of Reformation. The product of artistic vision-meets-pragmatism, she’s a charismatic chameleon with a warm smile and an infectious laugh that she’s always ready to share.

Day in the Life: Amanda Haines

featured in The Style Spy by Erica Lam on 31/10/2012

In this case, it’s two days in the life. We asked Amanda Haines, Owner and Director of Vancouver’s Reformation PR to capture 48 hours of her life! Ever wonder what a busy publicist does on a typical day? Follow Amanda as she captures her moments.

YEDaily: Amanda Haines

featured in Notable Life on 03/10/2012

Amanda Haines took the entrepreneurial plunge late last year when she launched her own boutique public relations firm, Vancouver-based Reformation PR. What advice does she have for other aspiring entrepreneurs? Find out in today’s YEDaily…